United Way Bengaluru is a not-for-profit organization that works with communities to take local action for global impact. UWBe in association with United Way India started a campaign #PlogRun to spread awareness about plastic and pollution caused by it.
What Did We Do?
We did a campaign on social where we talked about plastic and pollution caused by it. Also, we asked people to come forward to participate in #PlogRun. We explored TikTok to reach a mass audience and got visibility on the discover section #IndiaPlogRun was trending. Also, Covered #PlogRun in 2018 and 2019 live on across social platforms.
394 people participated in TikTok by using our jingle and made a video on TikTok to support #IAmLessPlastic and #IndiaPlogRun. 15+ influencers gave us a shout out on their Instagram stories, organically.
We received 5,913 engagement and 49,159 overall reach on social.