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  • Writer's pictureShraddha Umrao

How to increase your following on social media platforms?

Currently, social media platforms have more than billions of users with an approximately daily engagement of 1 billion users. In a survey, it was found that social media has become one of the top five channels to generate marketing ROI.

But to utilize this feature, you need to have a good amount of followers. And that too real followers, who actually are interested in your content and the product or service you provide to them through your page.

Following are some of the tips that you can follow to increase your following rate naturally:

Keep your profile easy to remember

While setting up your social media account, ensure that it is easy to understand and remember at the same time. It will make it easier for your audience to remember you and find you online.

Keep a username that is around your brand name, not on your dog’s name or something else. As it will cause misconception in other people’s minds.

Have a unique username and maintain a consistency of usernames in all of your social media handles.

For example, if your username is ‘Techman’, then make sure your other social media platforms have the same username too.

Run paid ads

If you’re a business or a brand that has products or services to offer, then do utilize the feature of digital ads. It helps you to reach out to a wider audience.

By arranging different levels of campaigns and filters, you can target the right audience for your page and add a call-to-action button in the ad that will be visible to them.

Have a 360-degree presence

This is one of the most important tips. It means if someone else is your post or content, then do ask them to mention you there. Or if you’re meeting someone, do ask them to follow your page.

Even while sending mails you can ask people to follow your page at the end of the email by attaching your profile link. In case you’re a brand or a company, you can get the usernames of your page printed on your merchandise so that people are aware of your social media presence.

One of the handy ways is to put on a QR code scanner, by scanning it, it will give the customer to choose the platform on which they wish to follow you. From there they can easily follow you, instead of typing out your whole username and searching.

Offer incentives to followers

For example, if you’re a cosmetic store. So you can run give-away campaigns, where you can ask people to follow your page and ask other people too to follow your page.

And in return, you can run a lucky draw where you can offer some discount or sample products to one of the winners.

Create a balance of content

Maintaining a balance between promotional content and informational content is necessary. If you’re an influencer or a brand who keeps on posting only about the products then the audience might not feel the connection.

But if you also post informational content with promotional, it will help the audience to know that you are good at what you’re promoting as there’s proof of the information that you’re giving.

Optimise your website and page

If you have a website or a blog page that already has a decent amount of traffic, then add call-to-action buttons below.

Add buttons that ask people to follow you on your social media handles to stay updated with more such content.

You can also add buttons that allow the reader to share the content with their friends on other social media platforms.

Keep a schedule to post

Be it any social media platform, there are some hours on which a maximum number of users stay active. So if you study your past posts and their engagement rates, it will help you to get an idea that at what times your audience is active the most.

And therefore sharing at these times in the future will help you to gain more engagement from the audience.

And besides acquiring new followers on your social media handles, make sure that you keep your current ones engaged. Try running polls and other such campaigns to know more about your audience.

It will eventually help you build a satisfied group of audience. Social media platforms might seem to be scary at first, but using the above-mentioned tips will surely help you boom your page following.

If you want to learn more about digital marketing and other marketing strategies to grow, stay tuned to our page!


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